食品伙伴网讯 据外媒报道，以有机、天然食品为主的美国全食连锁超市（Whole Foods Market Inc.）为扭转其价格偏高的形象，宣布将于明年开始开设另外一个价廉物美的超市，以满足千禧代追求健康食品的现实需求。
为迎合年轻一代消费者对有机和天然食品的兴趣，全食超市在周三宣布，将从明年开始扩大公司的业务范围，在不影响现有全食超市销售的情况下开拓另一个价格低廉，但保持高品质新鲜食品的连锁超市。
全食的联系首席执行官罗布（Walter Robb）称，新的廉价超市将会具备“现代、流线型设计、创新的技术以及策展选择”，为任何追求高品质新鲜食物的消费者提供优惠的价格。
部分原文报道如下：
Whole Foods （WFM） is trying to change its reputation as a grocery with fresh food at high prices by opening a separate chain of lower-priced stores aimed at Millennials.
The new stores will cater to a younger generation of shoppers who are still interested in organic and natural foods but want a different shopping experience, executives said.
The company made the announcement Wednesday as part of its second-quarter earnings release. Whole Foods shares fell after the earnings announcement missed analyst expectations and continued to trend down Thursday, slumping nearly 10% to $43.07.
原文链接：<http://www.usatoday.com/story/money/2015/05/07/whole-foods-cheaper-millennial-chain/70934302/>
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