瑞典麦当劳走时尚营销 儿童餐盒变身Cardboard

    食品伙伴网讯   据外媒报道，谷歌（Google）用纸版做的虚拟实境（VR）眼镜Cardboard已渐渐成为一种行销工具，瑞典麦当劳也推出把快乐儿童餐盒子变身为Cardboard的营销策略。

    据报道，麦当劳的这款VR眼镜其实和谷歌的Cardboard如出一辙。把麦当劳经典的快乐儿童餐盒子从红色的“Happy Meal Box”变成“Happy Goggle”，首先盒子要拆开重新折过，把透镜塞入盒子，再把手机放进盒子，就是“Happy Goggle”。

    部分原文报道如下：

    The best part of a McDonald's Corp.MCD +0.42% Happy Meal used to come in the box. Now it is the box.

    McDonald's in Sweden has redesigned its iconic red and yellow cardboard boxes to transform into virtual reality headsets. Unfold the box, refold the box, insert a smartphone and voilà： Happy Goggles. McDonald's also developed an immersive video game to be played on the headset.

    原文链接：<http://blogs.wsj.com/digits/2016/03/01/mcdonalds-serves-up-happy-meal-with-a-side-of-virtual-reality/>

本文由食品伙伴网编译，供网友参考，食品伙伴网提供欧盟、美国、英国、俄罗斯、日本、韩国、东南亚、西班牙等国家或地区的进出口合规咨询服务，欢迎垂询：0535-2129301，Email：vip@foodmate.net、news@foodmate.net.