食品伙伴网讯 据外媒报道,3月9日麦当劳公司发布报告显示,2月份全球销售继续下跌1.7%,大幅超出分析师下滑0.3%的预期。麦当劳公司警告称,为了挽回销售额,该公司需要改革。
财报显示,美国开张超过13个月的连锁店的同店销售大跌了4%,比起分析师预期的0.7%跌幅有大幅距离。另外,亚太、中东和非洲地区的同店销售也大跌4.4%,同样低于分析师预期的3.1%跌幅。
部分原文报道如下:
McDonald's Corp. 's key sales measure for its U.S. restaurants slid last month, underlining the challenges for new Chief Executive Steve Easterbrook in turning around the world's largest fast-food chain.
Sales at McDonald's U.S. restaurants open at least 13 months fell 4% in February from a year earlier, compared with analysts' expectation of a 0.7% drop, according to Consensus Metrix. Globally, the drop in same-store sales was 1.7%, compared with expectations for a 0.3% decline.
原文链接:<http://www.wsj.com/articles/mcdonalds-u-s-same-store-sales-fall-4-in-february-1425903434>
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