澳大利亚知名谷物早餐品牌将在中国市场改名

 

    据报道，Sanitarium集团所属Weet-Bix改名不利于中国代购人员，因为代购者从澳大利亚超市购买的该产品仍用的是Weet-Bix的名字。

 

    自打中国热播电视剧播放女主角吃Weet-Bix当早餐，Weet-Bix的销量开始在中国市场增长。

 

    部分原文报道如下：

 

    The Weet-Bix brand of breakfast cereal is getting the chop in China and will be re-badged as Nutri-Brex as owner Sanitarium takes a punt that a sharp spike in sales driven by the same “clean and green” demand for Australian vitamins will continue to accelerate.

 

    The re-badge will begin in mid-November and has been prompted by potential trademark issues as it seeks to differentiate Weet-bix from a close competitor, Weet-a-Bix, which is owned by Chinese state-controlled firm Bright Foods. But it poses a dilemma for the thousands of daigou shoppers who buy up vast quantities of Weet-bix in Australian supermarkets and sell them online in China.

 

    原文链接：http://www.afr.com/business/retail/fmcg/weetbix-rebadge-for-china-poses-dilemma-for-suitcase-trade-20161017-gs4iv9